Our film is a Horror/Action, therefore our main target audience is males. We also concluded that the age certificate would be a 15, and this is suitable anyway because males under 15 are unlikely to want to watch our film anyway. Our primary target audience is 15-25 year old males. Our secondary audience is 25-40 year old males, and our tertiary audience is 15-25 year old females interested in the Horror/Action genre. 48% of Horror movie viewers are aged 18-24, and 24% aged 14-17. This illustrates that our target audience are the main watchers of our movie genre.
Example of ‘typical’ audience members
- These are 20-24 year old lads
- They are British
- They have low paid part-time jobs and are students at Universities/Colleges
- They like to use the term, ‘the lads’ on a regular basis and are keen social net workers
- They like parties/clubbing and perhaps drinking too much
- They are not all massive film fanatics, but they enjoy the cinema and in particular Horror/Action films as they enjoy the thrills and the action ‘fight’ scenes
- They have similar characteristics to myself, but are slightly older and are more outgoing
Mood board representing our Primary Audience
Example of a Secondary Audience member
- He is a 38 year old male.
- He has a child who is 14 years old
- He enjoys relaxing and watching films at home/cinema on his own
- He loves fighting/violence and therefore action films are his favourite genre
- He isn't intelligent when it comes to technology, especially compared to his child
- Although he's not a technical guy, he loves well-used technology in films such as interesting lighting/good effects
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