3. What kind of media insitution might distribute your product and why?

Our production company is titled, ‘Mangleweb Pictures’ we are an indie, British Action/Horror targeted company. We see ourselves as a similar company to 'Working Title Films', which are an English independent film studio based in London, UK. They have produced a variety of genre films, which include action films like ‘Green Zone’ and Horror films such as ‘My Little Eye’.

 

We would attempt to attract a national audience and we would most likely use a saturated release (use different release dates in different areas of England to create interest such as Avatar successfully carried out). This is because we are not a well known company and therefore it is essential for word-of-mouth to help us succeed.

Our distribution company is known as, ‘Bullseye Distributors’. We are unable to attract global distributors as this would be difficult due to the fact the majority of our films only appeal to a certain audience and our films never reach a global market. However, this is useful as we provide our own input into distribution methods and we also recieve higher profits as we do not need to pay another distribution company.

A possible logo which I created on Photoshop CS5

 To exhbit the film we decided that our film has a very specific audience, therefore a huge London premiere would not be a good idea. Alternatively, we would exhibit the film at festivals, such as the 'London Independent Film Festival'. They specialise in screening sci fi/horror independent films, much like our production company. 

  

We would sell the film in SD/HD. This would allow the user to purchase the cheaper DVD or get the HD Blu-Ray version (options). We wouldn’t produce ‘Catacylsm’ in 3D as that would be too expensive, and our business plan is to keep costs low so that we can get maximum profit, just like ‘Paranormal Activity’ did. Therefore, we would keep it simple with just two versions of our film with possible bonus content in the Blu-Ray version to offer an incentive to spend a little more to get bonus features as well as obviously better quality.